Xiaomi Beats Samsung, Apple Tree To Hold Out 'Most Preferred Smartphone Brand' Inwards India: Strategy Analytics

In a surprising plow of events, Xiaomi is instantly evidently ranked equally the nearly preferred smartphone build for Indian Android users looking to upgrade their smartphones inward 2017, equally per a recent report. Research theater Strategy Analytics notes that Xiaomi topped the preferred brands nautical chart for the adjacent smartphone purchase alongside 26 per centum share, followed by Samsung and Apple.

Samsung as well as Apple are at par alongside each other yesteryear gaining 12 per centum preferred marketplace share. Micromax impressed the to the lowest degree sum of people yesteryear gaining solely 2 per centum of votes. Interestingly, Motorola attracted seven per centum votes, and Lenovo and OnePlus both got half dozen per centum votes.

These inquiry results are based on questions asked to an Android panel yesteryear the analytics firm. The inquiry Federal Reserve annotation besides says that the panel preferred network speeds as well as processor over camera, concealment size as well as resolution equally purchase drivers. This is the get-go fourth dimension Xiaomi has topped the charts equally the nearly preferred selection for Indians spell upgrading. Xiaomi entered Bharat inward 2014, as well as has since thus made waves alongside its unique flash sale models, as well as competitive prices.

Vendor	Share Android Panel	% Preferred Brand for Next Smartphone
Xiaomi	16%	26%
Samsung	18%	12%
Lenovo	11%	6%
Motorola	11%	7%
Micromax	9%	2%
Apple		12%
OnePlus	2.40%	6%
		Source: Strategy Analytics Inc.

The theater claims that the society has grown 125 per centum twelvemonth on year, a pregnant momentum for whatever smartphone company. This is because Xiaomi mainly made smartphones affordable as well as qualitative inward the country, something that was missing before. The study besides notes that the Indian premium smartphone segment (above Rs. 35,000) remains pocket-size at solely half dozen per centum of potential buyers alongside over one-half of Indian smartphone buyers probable to pass betwixt Rs. 10,000-20,000 only, something that Xiaomi caters to really well.

However, David Kerr, Senior Vice President at Strategy Analytics feels that alongside Nokia re-entering the market, things may run into a shift again. “Clearly a puddle of dissatisfaction be which One Plus, Xiaomi as well as others are stepping inward to address. With Nokia re-entering the marketplace this month, a powerful emotive build volition live added equally an alternative to those dissatisfied alongside the electrical current condition quo. Micromax equally good equally Sony, LG, Lenovo as well as Motorola accept movement for concern,” Kerr said inward a statement. Kerr adds that it is “striking how poorly Micromax is rated inward terms of purchase consideration relative to its set inward the market.”

Rajeev Nair, Senior Analyst at Strategy Analytics, added, “Xiaomi for the get-go fourth dimension since it started operations inward the Indian marketplace was ranked amid the transcend 3 vendors inward Q4 2016. The vendor grew a whopping 125 per centum YoY as well as 17 per centum QoQ as well as captured 10 per centum of marketplace part inward Bharat inward the quarter.”

Nokia is said to launch the Nokia 3310 (2017) this month, followed yesteryear the Nokia 3, Nokia 5, and Nokia 6. On the other hand, Xiaomi’s Redmi Note iv launched last twelvemonth has crossed one 1 one m thousand inward sales in India, as well as the Redmi 4A launched final month, garnered record numbers inward get-go sale.